# Augment EQ — About

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## Built by founders, for founders.

*About*

Augmenteq brings together founders, functional specialists and senior operating advisors who have spent their careers working in, investing in and  fundraising for private equity. We have sat on both sides of the table.

## The best new firms shouldn't fail for operational reasons.

*What we believe*

Around 40% of first-time buyout managers never raise a second fund, and too often the cause is operational distraction rather than investment performance. We exist to remove that distraction. Our purpose is simple: to turn exceptional investors into exceptional firms.

## How we work.

*Our values*

Our values shape how we work with you, your stakeholders and every firm we back.

- **We back ambition** (01 / Entrepreneurial) — We value ambition, initiative and accountability. Building something new demands conviction and a willingness to take responsibility for outcomes. We bring the same mindset to every partnership.
- **Great firms are built by great people** (02 / Collaborative) — We work alongside you, contributing experience, expertise and perspective while respecting that every decision ultimately belongs to you.
- **Synchronisation at speed** (03 / High-performance) — We hold ourselves and the managers we back to high standards. Exceptional firms are built through disciplined execution, thoughtful decisions and a relentless focus on excelling and raising the bar.
- **Culture is what defines a firm** (04 / Culture-driven) — We help you build teams and ways of working that attract exceptional people and keep them, because how a firm operates matters as much as how it invests.
- **We put everything in** (05 / Committed) — Building something exceptional takes relentless intensity.  Discipline gets you started; energy and hard work carry you through and having fun will ensure endurance.  We invest with full commitment – and we back teams who do too.

## Your firm. Your brand. Your future.

*Built for independence*

Launching a firm is only the beginning. We partner with you to accelerate and transform your launch to maximise full potential. Everything we do is designed to help you create an outcome that positions you well above every benchmark.

We provide the foundations, guidance and expertise to help you grow with confidence, while giving you the freedom to shape your business, your way.

[Let's build something](https://www.augmenteqpartners.com/contact)

## Let's build something

If what we have built sounds like the platform you want behind your firm, we would like to hear from you.